A Mental Play About Everyday Language :: Dialogue Conversation Essays

A Mental Play About Everyday Language Characters: Alicia, an executive office worker Cindy, Alicia's secretary Mike, a local lawyer and acquaintance Carl, Alicia's husband Larry, one of Alicia's co-workers Mr. Alexander, a high standing government official Marnie, me, Alicia's friend and confidant Josh, Alicia's son PART I ALICIA: Cindy get me Mike on five please. CINDY: Alright. ALICIA: (on phone) Mike, it's Alicia Van Kleef. MIKE: (also on phone) Good morning Alicia. ALICIA: Say...I wanted to ask if you've heard anything new about the Dreyer case? Any ground-breaking material I should know or any new releases? MIKE: Dreyer...Martin Dreyer...yes. Another arraignment has been set for the fourteenth of next month with a few more pieces of evidence concerning the pre-event occurrences, and Judge Wilson is being replaced by Judge Lidboe. ALICIA: Any word yet about the plaintiff's tax evasion claim? MIKE: Other than the fact that they may have found more substantial material, I don't think their argument has changed. ALICIA: O.K. So the new hearing is on the fourteenth. MIKE: Yes. ALICIA: Great. Any particular reason for Judge Lidboe stepping in? MIKE: I heard that Wilson is taking another big case next week, and the court ruled that it was an open position for Lidboe then. ALICIA: Is that that upcoming negligence case from that Richland couple? MIKE: No, this is something out of down south. ALICIA: O.K. Thank you so much for the info, Mike. MIKE: No problem. ALICIA: I'll talk to you later. MIKE: O.K. ALICIA: Good bye. (She hangs up the phone.) CINDY: (entering office) Alicia, this is some mail that came in late yesterday, and a few reminders of things you wanted for today. ALICIA: Great. (paging through mail) Thanks Cindy. CINDY: You're welcome. Larry made some flavoured coffee from home this morning. It's pretty good. ALICIA: I'll have to give it a try before it's all gone. (mumbling to herself) I just hope Larry isn't hangin' around. (phone rings, CINDY waves and leaves the office) ALICIA: Hello, Alicia VanKleef speaking. CARL: Hey sexy. ALICIA: Hi Carl. CARL: How're you doin' so far? ALICIA: Just fine sweetie. I just got my coat off. CARL: Did you take anything else off? ALICIA: No, dear. Strip shows aren't allowed in the office. You know that. CARL: (laughing) Sorry. ALICIA: Did Josh find his other shoe this morning? CARL: Yeah, under his bed, like you said. ALICIA: He gets so frustrated over little things like that. CARL: He calmed down after he found it. ALICIA: Good. It was his jacket last week. CARL: Yeah.

Organizational Change Essay

Organizational change is common when companies go through a transformation and need to either change business strategies or restructure the operation. Organizations are open systems that survive by maintaining good standing with the economic environment around them. By fundamentally changing the environment of a company, it means altering ways and means of production, downsizing, or even dropping dead weight as Ford did eliminating whole brands such as Mercury. In some cases the whole culture may need to change in order to rebrand a struggling company. According to McShane, effective change occurs by unfreezing the current situation, moving to a desired condition, and the refreezing the system so that it remains in the desired state. (McSane, 2014) Easier said than done because some of the main challenges when it comes to organizational change involve the employees who are restraining the driving forces of upper management. Resistance can prove toxic if untreated or left unnoticed creating silos or just counterproductive thoughts, words, and actions. Productive persuasion is tricky when you have to explain how to do things one way after explaining to do them another before. Credibility can be tarnished if reasoning and logic do not follow the definitive command. When Upper management has to restructure it can mean losing the respect of subordinates in some cases because they may be challenged more often in the future. Organizations can improve the likelihood of success in their change efforts by putting all the cards on the table. Explanations should be given that include positive results for them in the future justifying why change is needed. Communication and employee involvement reduce the restraining forces and promote an open learning environment. In Ford’s case, the fear of unemployment for many workers due to the economy was motivation enough to embrace change with open arms hoping to float by in the financial hurricane. This open-mindedness kept them ahead of the competition and rallied them behind the creation of the Fusion and Escape. Focusing more attention on smaller fuel-efficient cars has paid off mainly because of rising gas prices and environmental considerations. According to Rosevear, while the V8-powered GT version of Ford’s Mustang  sells well, higher-performance models are typically niche products. That niche is growing — Ford says that sales of high-performance models have risen 70 percent in the U.S. since 2009, and 16 percent in Europe over the same period — but it’s still small. High-performance versions of mainstream models generally make up less than 10 percent of the model’s total sales. But those sales can be very profitable. Ford’s compact Focus starts at under $17,000, but the sticker price on a loaded high-performance ST model is close to $29,000. There’s a lot of profit for Ford in that $12,000 difference. (Rosevear, 2015) The profit margin seems to be growing as production methods become faster and more efficient, creating an environment worth changing towards. When companies look back for examples to give about successful organizational changes, Ford should be on the forefront of their minds as a good example. McShane, S., & Glinow, M. (2014). Introduction to the Field of Organizational Behavior. Organizational Behavior (2nd ed., pg. 273). Boston: McGraw-Hill/Irwin. Rosevear, J. (2015, January 10). How Ford Will Chase Younger Buyers in 2015. Retrieved from http://www.dailyfinance.com/2015/01/10/how-ford-will-chase-younger-buyers-2015/

A critical review of literature on the importance of social media in branding

1.0 Introduction The aim of this chapter is to provide a broad overview of both literature in social media and the intended research. It offers a platform that would enable the reader understand the need for this research and also provides a gist about recent developments both in the industry and in research circles with respect to social media branding. The rapid development of technology and the reach of such technologies at affordable costs have revolutionized the way businesses operate. The World Wide Web and the Internet are being used by millions of people today. These technologies have led to a paradigm shift in the way communication happens and most business reputation and presence in a market is more driven by ‘social media’. (Tuten, 2008) It can also be noted that the shift and focus on social media has been drastic and many businesses were caught off-guard. However, the use of social media has created opportunities for online marketers to be able to engage with customers that they wouldn’t otherwise be able to using traditional methods. This reach though has posed many challenges to businesses that started looking at social media like other traditional media like magazine or television thus causing more gaps rather than bringing them closer to the customers (Qualman, 2012). On the contrary it can be said that more and more retailers and business are becoming increasingly aware of the social media and are waiting to exploit the potential that social marketing offers (Olivas-lujan, 2013) 1.1 Background Spend on social media by the businesses are on the rise. Recent study by the IAB (Internet Advertising Bureau) shows that in the first half of 2014 in the UK alone, there has been a rise of 53% in the spend on social media by businesses with a total contribution of ?242.5 million (Somerville, 2014). Another study by IAB on FMGC sector consisting of more than 4500 survey responses and 800 interviews showed that 90% of the customers would use social media to refer the brands to peers, 4 in 5 customers would buy products that have good social media coverage and 83% would be willing to try products that are popular in social media (Anon, 2013). Similarly, a research conducted by Mass Relevance that provides social media curation platform to clients found that 59% of the consumers will more likely trust a brand that has presence in the social media and 64% of the consumers interviewed have already made purchases based on social media presence and reviews (Chaney, 2012). Appendix 1 shows t he social media advertising effects on consumers (Source: Neilsen Survey: Anon, 2012) 1.2 Motivation From the above, it can be understood that social media has a profound impact on the consumers’ choice of brands and that it is key to engage effectively with customers. There is a lot of literature that discusses about the social media impact on consumers, why businesses should engage with customers, exploiting social media to provide value add etc. The main aim of this research is to look into various key researches in this area and to provide a critical review on the literature. The critical review aims to see if: The problems are identified clearly The literature provides a balanced view There are gaps in the literature 1.3 Research Process The success of the research is admittedly determined by measuring the extent to which each of the research objectives is met. The following steps are followed during this research to ensure its success. These steps are as follows: Firstly, a background into the research and its motivations is given. Following this, the key literature in this area is thoroughly investigated. This is intended to ensure that all aspects of the research are identified and that the challenges or gaps in the current literature are clearly understood. Next, the literature is critically analysed to see if the problems are identified and if it provides a balanced view of the topic. It also looks into the research methodology to see if the methods used are consistent with the qualitative and quantitative methods and also checks for what has not been provided. Finally, this research concludes by providing a conclusion that is supported by evidence presented in the literature. It also makes recommendations where appropriate. In summary, this chapter has provided a brief overview of the research, addressed the key challenges or gaps in the literature and justified the need to conduct this research. This chapter has also set the background and motivations for the research in order to enable the reader to better understand the subsequent chapters. The central question for the research has addressed here, and the reader now also understands the problem statements that have led to this research. 2.0 Literature Review This research discusses about social media and its effect on branding and consumers. But what is social mediaThe term social media can be defined as â€Å" Many online tools that allow people with similar interests to share information, learn from others, or network in an open process. The information found on these sites is commonly referred to as ‘user-generated content’, which means anyone is able to post with minimal restrictions or oversight.†(Wilson, 2010) Drury (2007) discusses how marketers of various businesses can effectively engage in social media marketing. The paper gives a fairly comprehensive view on what social media is and the role of marketing in social media. It discusses about how social media can be monetised by the marketers. The paper lists out opportunities that can be tapped for commercial benefits and also emphasises on the mobile marketing strategy and describes the success criteria for measuring success. The paper however has the follow ing drawbacks: It is very much general and has no qualitative or quantitative measures to define the success criteria. It gives a good overall picture but it would have been better if the context of the paper was more towards assessing the impact or the Return on Investment (ROI) of a specific sector or business. It lacks specific examples and also does not mention any strategy for implementation or even list challenges that organisations face while implementing good strategies for social media marketing. Michaelidou et al (2011) in their research discuss about social media marketing’s impact on small and medium B2B brands. They discuss in detail the adaption of social media networking as a marketing platform to be able to achieve the brand objectives and also the perceptions around the barriers of using social marketing networks. The research paper makes use of email surveys to understand the usage of social media by small and medium scale businesses that operate in the UK a nd the main drivers that motivate SMEs to adapt to the new channel of marketing. It clearly states the motivation of the research, giving appropriate background to the research and the method used for the research is depicted concisely. The research analyses the findings from the email survey and discusses the methods used for analysis. It provides a broad range of information and also clearly identifies the shortcomings in the business implementation of social media networking practices. It discusses how these pitfalls can be overcome and provides details for further improvement areas and scope for additional research in the future. The drawbacks of the paper are: Sample size: The sample size of the survey could have been more and also various other methods for obtaining the review could have been used. This would have ensured that the B2B base was thoroughly covered. Focus: The focus is on B2B businesses alone. It would have been interesting to see the results if the research was extended to B2C as well for small and medium scale enterprises. Some researches focus specifically on skills gap in digital marketing within specific industries. One such research concentrates on the communications industry (Royle and Laing, 2014). The research discusses the need for having the necessary skills in digital marketing arena and stresses on the growth and popularity of digital/social media marketing. The research explores the various gaps in the industry for digital marketing with a specific emphasis to communications sector and provides a best practice guide for the industry. It details the challenges that organisations face while implementing social media marketing and discusses the need to have evaluation criteria and metrics to critically analyse the success of social marketing strategies and campaigns within organisations. The paper talks about the key challenges that businesses face while trying to merge traditional marketing practices with that of social marketin g. The rationale for the research is clearly mentioned and the literature review is comprehensive. The conceptual framework is clearly detailed and the methodology used for developing the framework is precise. The research makes use of focus groups and interviews to be able to gauge the skill gap in the industry. The drawbacks of this research are: Limited sample size: The research could have used more samples to be able to analyse effectively the findings. Given that the research has already narrowed down by industry, it would have been good to get a more detailed view of the industry and a larger sample would have facilitated this. A study by Harvard Business Review (Edelman, 2010) discusses how the internet and the social marketing has changed not only the way businesses operate but also how consumers choose their products. It takes the reader through the funnel metaphor which was earlier being used by marketers to understand how consumers choose their products and how this has m oved to a more open-ended approach whereby consumers no longer follow a methodical approach of selecting products. It stresses how important it is for brands to be able to connect with the consumers and studied the consumers’ decisions across five different industries namely automobiles, skincare, insurance, mobile telecommunications and electronics in three different continents. Based on the results of the study, it proposed a four-stage model that focuses on today’s consumers using social media for advocating products and also purchasing based on the reviews and advocacy received. The research takes the reader through the entire customer journey and tells the businesses what it should not focus its energy and resources on. Providing statistical information about various surveys enables the businesses to identify the key areas that it should concentrate on to be able to build a good brand image online. Though the research is comprehensive it lacks in the following: Fr amework: It does not suggest what needs to be done and a framework for implementing those. The key focus is on what not to be done and it leaves it to the businesses to work on the best strategy. Sample size and analysis: The research does not disclose the sample size or indicate clearly the analysis method used to come to the conclusion. This section worked on identifying key research in the literature and also provided a critical review of each of the researches identified. 3.0 Conclusion Though there is a lot of literature on various aspects including but not limited to effects of social media on small and medium scale enterprises, identification of skill gaps in social media with specific emphasis to certain industries, general study on implementation challenges, perception of social media on businesses, barriers to adaptation of social media by businesses etc. it can be found that there is not much literature that specifically talks about a common framework for adapting to social media marketing along with the challenges that businesses might face and the evaluation criteria. Similarly while most of these researches make use of one or more methods for data collection, it is not very comprehensive. There is a gap in the current literature in terms of data collected from a wide range of sources using a bigger sample set. Given that technology has enabled a higher reach to customers, it would be good to get a larger sample to be able to effectively analyse the results . In many cases, the limitations of the research scope could be worked on to be able to get more information on the above mentioned areas. In short, it can be said that the social media marketing and the research around it are yet to attain the maturity level and there is a lot of scope for research that would aid businesses to effectively handle and manage social media marketing concerns and overcome challenges in a seamless and stress-free manner. 4.0 References Tuten, 2008: Advertising 2.0: Social Media Marketing in a Web 2.0 world, Greenwood publishing group. Qualman, 2012: Socialnomics: How social media transforms the way we live and do business, John Wiley & Sons Livas-Lujan, 2013: Social Media in Strategic Marketing, Emerald Group publishing limited Somerville, 2014: 18 Digital Marketing Trends you may not have heard about, The Fresh Egg blog accessed at: http://www.freshegg.co.uk/blog/18-digital-marketing-trends-for-2014 Anon, 2013: IAB Social Media Effectiveness Research, IAB UK accessed at: http://www.iabuk.net/research/library/iab-social-media-effectiveness-research Chaney, 2012: Brands should use social media to engage consumers, amplify messages and promote trust, Digital intelligence today accessed at: http://digitalintelligencetoday.com/brands-should-use-social-media-to-engage-consumers-amplify-messages-and-promote-trust-survey-says/ Anon, 2012: State of the Media, The social media report, Neilsen Wilson, 2010: Social Media and Small Business Marketing, University Business Printing and press, USA Drury, 2007: Opinion Piece: Social Media: Should marketers engage and how can it be done effectively?, Journal of Direct, Data and Digital Marketing Practice Michaelidou et al, 2011: Usage, Barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands, Elsevier Royle and Liang, 2014: The digital marketing skills gap: Developing a digital marketer model for communication industries, Elsevier Edelman, 2010: Branding in the digital age: You’re spending your money in all the wrong places, Harvard Business Review

Biography of Nathaniel Hawthorne Essay

Nathaniel Hawthorne was born in Salem, Massachusetts, on July 4, 1804. His parents were Nathaniel Hawthorne, and Elizabeth Clark Manning. His father dies of yellow fever when he was four years old. He then grew up in the manning household with his grandparents, uncles, and aunts. Nathaniel Hawthorne was fond of taking long walks by himself and reading excessively. He studied Shakespeare, Pope, Milton, and Thompson. He went on adventures while he took these long walks and he wrote about his adventures, this is how his writing skills developed. When Nathaniel Hawthorne turned 15 he moved to Maine with his uncle and later attended Bowdoin College in Brunswick. While in college he did poorly in most classes accept his literary classes, in which he excelled. He graduated 3 years later. While in college He became friends with Henry W. Longfellow, Franklin Pierce, and Henry D. Thoreau. After college he returned to Salem, Massachusetts and resided in the manning household. He then withdrew f rom society. H followed the same schedule everyday. He studied in the morning, took long walks in the afternoon, and then wrote in the evening. In 1828 he published his first book anonymously, Fanshawe. He later then destroyed all copies and was not proud of it. His first publication that was a success was â€Å"The Token†, and â€Å"Peter Parley†. In 1830 he served as an editor for a number of publications. He also began to write children’s books. He then took a job in a custom house. In 1840 he left his job knowing that he would soon be fired due to the outcome of the election going on during that time. He married Sophia Amelia Peabody. In 1844 he had his first daughter. He then returned to Salem due to financial pressures. â€Å"Him losing his job turned out to be a blessing as he had the time to write some of his best works†. Such as The Scarlet Letter, The House of Seven Gables, and The Birthdale Romance. In 1860, he published The Marble Faun, our old home, and later went on a tour with Franklin Pierce because Pierce was running for president. Nathaniel Hawthorne lived in an important time period. In 1820-1830, Nathaniel Hawthorne was about 16-26 years old. During that time the Erie canal made new York the empire state, also during that time period Andrew Jackson’s inaugural party wrecked the white house. In 1830-1840 when Nathaniel Hawthorne was about 26-36 years old. During that time Andrew Jackson beat up the man who tried to kill him, also during that time Charles Darwin visits the Galapagos Island, and the idea of natural selection and survival of the  fittest is introduced to the world. During 1840-1850, Nathaniel Hawthorne was 36-46 years old. The gold fever struck California and people were greedy and ambitious. Also during that time in 1852 Franklin pierce was elected president. Nathaniel Hawthorne helped Pierce with the campaigns for the election. During 1850-1870 Nathaniel Hawthorne was 46 and he died and in 1864 he died. During that time compromises over slavery delayed the civil war, and then later the United States was torn over the civil war. Nathaniel Hawthorne accomplished a multitude of things during his lifetime and at a young age as well, but in his early years when he was four his father died. Nathaniel Hawthorne was the only boy but had two other sisters. His early years were spent in Salem, Massachusetts. When he graduated from Bowdoin college he went on summer tours through the northeast. He in 1839 he took a job in a custom house in Boston, and served as an editor for a number of publications. He also started out his writing career, writing children’s books. However in 1840, he resigned knowing he would be fired. In 1842 he married Sophia Amelia Peabody, and in 1844 his first daughter was born. A few years later, financial pressures forced him to return to Salem with his family. He then became a surveyor of the port of Salem. In the early 1850’s he lived in red house in Lennox and made a friendship with Novelist, Herman Melville. In 1853-1858 Nathaniel Hawthorne wrote a campaign biography for Franklin Pierce, he was later rewarded with united states consulship at Liverpool. Since the civil war was going on during that time he wrote articled about the civil war and his last years he joined an experimental brook farm community filled with transcendentalist. He then went to Europe and spent seven years there before he died of a brain tumor in his sleep. Nathaniel Hawthorne is a unique writer and had a unique writing style heoften wrote about the daily life and community and puritan destruction. Although he was a puritan he was not the typical puritan writer and wrote from a different perspective about the puritan life. His most The novel The Scarlet Letter is perhaps one of the most widely-read and most representative of many of the themes in the works of Nathaniel Hawthorne. Aside from the fact that it is set during the Puritan period in American history, it deals with many subjects other works, most notably his famous short story The Minister’s Black Veil, approach—the theme of sin, especially secret sin. Hawthorne was fascinated with the idea of sin and punishment and  this theme is expressed overtly in The Scarlet Letter by the wearing of the embroidered letter itself and covertly through many of the minor characters such as Roger Chillingworth are literally eaten away by sin. Like Esther’s lover the preacher in The Scarlet Letter who is troubled by secret sin, so too is the minister in the short story by Nathaniel Hawthorne, The Minister’s Black Veil. Aside from using the allegory form to tell moral tales, it is important to note that the works of Nathaniel Hawthorne are not at all simple mortality tales with a religious purpose. Hawthorne was writing during the Romanticism movement and he also seeks to explore themes of nature and humankind as well as to push the limits of human imagination and creativity. One mark of this style is the use of the supernatural, which certainly occurs in nearly every tale by Nathaniel Hawthorne, although to different extents. Novels such as, The House of the Seven Gables. Nathaniel Hawthorne’s contribution to American literature can be taken literally or simply his introduction of a new writing style and a different view on puritan ways. In 1824 he published Fanshawe anonymously, and leter that year he published â€Å"the token† and peter parley. In 1832 he published young goodman brown† Roger malvin’s burial† and â€Å"My Kinsman major malineux†Ã¢â‚¬ a women’s tale â€Å" The hollow of the three hills†. In 1835 he published â€Å"anthencieum†. In 1837 he published, â€Å"twice told tales† American Magazine of useful and entertaining knowledge. In 1841 he published â€Å"grandfathers chains†* and the next year he published†democratic review† and his most famous work was published in 1845

Modern America Matrix Essay

After John F Kennedys death, on December 6, 1963. Theodore White wrote an essay for Life magazine in which he compared Kennedys life to the legend of Camelot. Theodore White wrote that this was a time with a â€Å"magic moment in  American history when gallant men danced with beautiful women, when great deeds were done, when artists, writers, and poets met at the White House. There will never be another Camelot again†. Moss, G.D., & Thomas, E.A. (2013). Moving on: The American people since 1945 (5th ed.). Boston, MA: Pearson. Marilyn Monroe Marilyn Monroe was a movie star sex symbol in the 1950’s Marilyn served as a role model for women. The fashion of the day was not about comfort but to be very sexy and femininity conforms to the prevailing sexual stereotype. Moss, G.D., & Thomas, E.A. (2013). Moving on: The American people since 1945 (5th ed.). Boston, MA: Pearson. Tariff Reductions August 1993, Congress approved a new round of tariff reductions on manufactured goods covered under the General Agreement on Tariffs and Trade. The tariff on manufacturing good had been affect since World War II. In 1993 congress reduced the tariff to help the country’s economic recovery. In 1994, Clinton followed these victories by reducing trade barriers with major Pacific Rim nations. Moss, G.D., & Thomas, E.A. (2013). Moving on: The American people since 1945 (5th ed.). Boston, MA: Pearson. Peace Corps In 1961, the Kennedy administration launched the Peace corps. This was established to help Latin America and other third world countries. The Peace Corps was formed because of the cold war concerns in third world countries and from a desire to give idealistic young Americans an opportunity for public service. Over the next two years, about 7,500 Peace Corps volunteers were sent to forty-four nations in Asia, Africa, and Latin America. Most of them worked as teachers; others found jobs in health care, agricultural reform, and community development Moss, G.D., & Thomas, E.A. (2013). Moving on: The American people since 1945 (5th ed.). Boston, MA: Pearson. Alliance for Progress In the 1960’s the Kennedy  administration developed a multifaceted assistance program called the Alianza para progreso. The Alliance for progress was established to blunt the appeal of Castroism and foreclose Soviet opportunities in Latin America. Over the  life of the program, billions of dollars in loans and grants from both public and private sources were fed into the Alliance for Progress. Moss, G.D., & Thomas, E.A. (2013). Moving on: The American people since 1945 (5th ed.). Boston, MA: Pearson.

Classical Composer Assignment Essay Example | Topics and Well Written Essays - 500 words

Classical Composer Assignment - Essay Example His music is also known for its humor aspect and its ability to entertain the audience. Haydn incorporated humor in his music through sudden loud chord similar to the ones he used in the London symphony. He also employed jokes and false ending to incorporate a humor aspect in his music. Haydn realized that the music performed during his era was not in accordance to the day’s fashion. He embarked on a mission to create fashion in music or to create fashionable music. He is considered as the founder of the stylistic era or period commonly referred to as Strum und Drang. Haydn did not receive much musical influence during his childhood although he ended up as a musician. Although he was introduced to the harp by his parent during his early childhood, his musical career owes much to other classical musicians. Haydn realized that the classical music scene required a change. This included the involvement of audience in performances. Classical music was more concerned with passing of the message or marking a ceremony or an event. This was the main problem that Haydn identified in classical music. Unlike other artists of his era, Haydn composed music and sought an upgrade for the existing music. This effort is well represented by his role in changing of style and the introduction of performance in classical

Multivariate analysisand cluster Speech or Presentation

Multivariate analysisand cluster - Speech or Presentation Example This analysis is aimed at investigating the significant difference between the USFOX and BRITISHFOX. In this study, the variables are F1 Height at shoulders in centimetres, F2 body length in centimetres, and F3 weight in kilograms. In this case we will investigate if there is any difference in adult male red fox measurements between the US and Great Britain. The difference between the two populations USFOX and British FOX will also be investigated in this research. In this study, we will investigate if there exists any correlation between the height at the shoulders, and the length of the body (Tunner. D. E and Youssef-Morgar C.M, 2013). The correlation between the height of the body and the weight of the body. The correlation between the length of the body and the weight of the body. We will first explore the population to investigate the univariate normality and bivariate normality, Kutner, M. H., C. J. Nachtsheim, J. Neter, andW. Li (2005). We will also explore the relationship be tween the variables. We use the r-program to do the analysis test for univariate and bivariate normal. Statistics is in every day activities, and its hard to go without any encounter of statistics (Campbell, G, Stonehouse, G & Houston, B 2002). Without statistics, we couldn’t be able to plan our budgets, pay our taxes, enjoy ourselves to the fullest or even evaluate our performance in the various job positions. Descriptive statistics includes qualitatively describing the features of gathering of information. Descriptive statistics aims at summarizing the sample unlike inferential statistics that aim at learning about the population. The descriptive statistics are not obtained on the ground of probability theory. Some of the measures used to define the data are the measures of central tendency and the measures of dispersion (Brue Stanley. & Randy Grant, 2007). The measure of central tendency that we are going to look at include; mean,