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A PROJECT REPORT ON write STUDY ON desoxyribonucleic acid/HTS EXCLUSIVE READERS. AT Bennett, Coleman & Co Ltd. The time of India BY SAAD BHATI ROLL NO-P11014 PGDBM tertiary SEMISTER FOR POST GRADUATION DIPLOMA IN BUSINESS MANAGEMENT- MARKETING BATCH 2011-2013 m totally FOR MANAGEMENT PGBDM BANDRA, MUMBAI 400050 DECLARATION I Saad Bhati disciple of PGDBM merchandiseing (Semester II) at Centre for guidance hereby decl ar that this Project authorize PROFILE STUDY ON deoxyribonucleic acid/HTS EXCLUSIVE READERS. has been carried out by me under the guidance of Mr. .Roque rodrigues and Ms krupal Valia as per the norms prescribed by the University .And that I give birth non engaged in plagiarisation of any kind from promulgated / non produce works. I further decl ar that the teaching presented in this view is true and buffer to the best(p) of my knowledge. DATE PLACE Mumbai ( SAAD BHATI ) identification With deep satisf work on and immense pastime I am presenting thi s report on PROFILE STUDY ON deoxyribonucleic acid/HTS EXCLUSIVE READERS. This survey military operation could non birth been successful without the motive provided by the employees at multiplication of India, Mumbai CST office. It is my uplifted privilege to have got an pportunity to work with an regard organization resembling times of India. The encourage work environment and culture has enabled my learning. They were ceaselessly contemplatey to provide constant swear and give their intellectual inputs to guide me by this enriching endeavor. I would wish to give give thankss them for the incisive interest they have taken in clarifying all the concepts and the underlying fundamentals. At the on develop I would desire to dribble deep heartfelt gratitude to Mr. Vikesh Walia (Vice P resident physician TOI) for talent me an opportunity to work on this project in generation of India.I would give c atomic number 18 to thank Mr. Sunil Gore (Associate Vice President T OI) for providing me with suggestions and sponsor when required. I devote my special and dear thanks to Mr Roque Rodrigues & Ms Krupal Valia for providing me the guidance and priceless advice, without whose constant support and feedback this project would have been a mere idea without a form or content. I would like to express my heartfelt gratitude to the TOI staff, Mumbai CST office who helped me by giving the moral support to set up the project success all-inclusivey. I extend my heartfelt thanks to Prof.Neelam Mathur (Mentor), all the faculty members whose guidelines helped me in the completion of this report. Last more anywhere non least I would like to thank all those who were involved directly or indirectly in the completion of the project. functional at clock of India has been the intimately delicious experience and has to a fault been a large(p) learning experience. Thank You CERTIFICATE put off OF CONTENTS Sr. No. study Page No. Acknowledgement limit Executive Summary Introduction pains Profile Company Profile tale Objective Of The Project enquiry methodological analysis Analysis & Interpretation Findings Conclusion Recommendations Annexure Bibliography executive SUMMARY The project deals with the profiles of readers of Hindustan times and deoxyribonucleic acid . To apprehend the judgment of desoxyribonucleic acid and HTs scoop readers. The project focuses on the classify of HT / desoxyribonucleic acids readers & their rendering habits. The project besides helps us to gain why they atomic number 18 subscribing to HT/ deoxyribonucleic acid. It also helps us know the reason for which the subscribers argon switching all eitherplace to separate compositions like and what plan of action should be undertaken to debate in the publisher industry.The research propose implemented in this project is (a) research Approach Exploratory Research. (b) Sampling manner Non-Probability Sampling. ( c) Sample Size cc responses of face publisher readers in Mumbai, of which 100 are desoxyribonucleic acid readers & 100 are HT readers. (d) Research Methodology Interview mortal on one to one basis utilise structured questionnaire. doorway Every person ordinarily starts his day by version the intelligence bodily process wall topic in the morning. In these groundbreaking days instead of having numerous some separate options like 247 intelligence agency Channels, Online discussion, Mobile updates etc.The importance of the make-up is not yet changed in the feel of multitude. composition always treated as closely reliable, analytical, trusted news source plainly definitely the content of the publisher has been changed over the period of time. Generally report publisher reading habit in the house starts with the conventional family news physical composition. The perception of the reader well-nigh newspaper start from writing style, pillar, layout, feel of the newspaper & convenience of reading etc. It does attract people to resistant to change their newspaper brand from one to another distant FMCG product or to replace it with the electronic news.Its take socio-economic classs to cultivate a newspaper brand in to the family. most of the time the family newspaper or world-class choice newspaper of the family is the regional newspaper Marathi, Hindi, Gujarati etc. Secondly is the side of meat newspaper. The foremost and the 2nd choice of newspaper normally reflect into their socio economic status. side of meat is an foreign language. Everybody not lone(prenominal) in India tho also throughout the world wants to reserve out with slope language. Mumbai, creation a metropolitan urban center & the financial capital of India.Analyst says that, absolute majority people read English in Mumbai but only a few of that majority cloud English news patsy of any kind. This study put lights of many of the facts & figures. Today m ornings newspaper publish is a competitory and became a very complex market. The morning newspapers contend with each other and with other media such(prenominal) as TV, radio set, the internet and other on-line(a) services. In rig to be competitive in the media landscape of today, morning newspapers pauperization to improve the production and the distribution of newspapers as well as other processes at heart the newspaper companies.This study has been undertaken to understand the newspaper industry majorly concentrating on Mumbai region analyzing the triplet major market players The measure of India, Hindustan times & desoxyribonucleic acid INDUSTRY PROFILE there are varieties of News papers procurable in Mumbai in all languages like English and local anesthetic Languages like Hindi, Marathi, Urdu, Malayalam, Tamil, Gujarati for free-and-easy Samachar and news Updates which are available at lots of News paper stalls and Railway Book store around Mumbai Costing at ar ound 2 to 3 rupees each depend on their cost.You can read all image of news like Political news, Local news, pecuniary and Economical updates like value of Gold, Silver and International Currency evaluate etc. List of English themes The times of India, Economic times, Financial Express, Indian Express, Mumbai mirror, Mid-day, deoxyribonucleic acid, Business-Standards, Hindustan quantify and Free Press Journal. List of Hindi Newspapers (Urdu newspapers) Hindi Midday, Tehalka news, Navbharat propagation, Humara Mahanagar, Aaj Ka Anand, YashoBhoomi, Dopahar, Saamna, Hindmata, Mumbai Sandhya. List of Gujarati Newspapers Gujarat Samachar, Mumbai Samachar, Divya Bhasker, Sandesh, Guajarati Midday, JanmaBhoomi.List of Marathi Newspapers Loksatta, Maharashtra multiplication, Navshakti, Navakal, Vartahar, Saamna (saamana), Sakal, Sandesh, Lokmat, Divyabhaskar, Mumbai Mitra, Navabharat times, Sandhyanand, Punya Nagri, Samrat, Ratnagiri news, Mumbai Chaufer. Other Languages Newspaper s Kanada generation, Karnataka Malla, Udaya, Vani. Market Share of Mumbai English Dailies Analyst says that 3. 5million people read English in Mumbai but only 1. 2 million buy English newsprint of any kind. Mumbai had only sixer English dailies till 2005. generation OF INDIA is an unbeaten king of Mumbai English newspaper market COMPANY PROFILE * The times of India (TOI) is an English-language broadsheet newspaper that is widely read throughout India. It has the largest circulation among all English-language newspapers in the world, across all coiffures (broadsheet, tabloid, compact, Berliner and online). It is own and managed by Bennett, Coleman & Co. Ltd. which is possess by the Sahu Jainist family. In the year 2008, the newspaper reported that (with a circulation of over 3. 14 million) it was Certified by the analyse Bureau of Circulations as the worlds largest portion outing English-language occasional newspaper, placing as the 8th largest selling newspaper in any lan guage in the world.According to the Indian Readership great deal (IRS) 2010, the times of India is the most widely read English newspaper in India with a readership of 70. 35hundred thousands (7. 035million). This ranks the generation of India as the top English newspaper in India by readership. According to ComS center field, TOI Online is the worlds most-visited newspaper website with 159 million rapscallion views in whitethorn 2009. HISTORY OF propagation OF INDIA The time of India came into be on November 3, 1838 and was know as The Bombay time and Journal of commerce. Initially the paper served only the British residents of western India.Published double a week on every Saturday and Wednesday, The Bombay time and Journal of Commerce contained news from europium, America and the sub- continent and was circulated betwixt India and Europe via regular steamships. 1838 The Bombay times and Journal of Commerce is launched by a British syndicate. 1855 telecommunicate serv ice starts in India and the paper signs an harmony with Reuters for raising news coverage and grievous subscription rates. 1861 idea is renamed The times of India after it take ons dickens smaller rival papers. 1902 Paper moves into its catamenia offices opposite Victoria Terminus. 915 Price for the paper is cut from four annas to one anna as new rotary machines increase supply. 1946 Paper becomes Indian- owned and the editorial policy becomes openly superpatriotic. 1949 married ads, known as Catches and Hatches, are introduced. 1950 Papers wind is changed from the lion and unicorn symbol of imperial Britain to dickens elephants, and anew credo Let rightfulness Prevail is adopted. 1991 The multiplication of India is chosen as one of the worlds six greatest newspapers by the BBC. 1996 generationofindia. com launched. 1997 Mumbai pas seul carries its first color photograph. 003 Delhi stochastic variable becomes the first paper in India to go all-color. The perfunctor y circulation of time of India is more than 2 million Shades of clock of India TOI in Electronic Media A 24 time of day English news melodic phrase, TIMES nowadays has been started couple of old age back by a joint venture mingled with Reuters and the multiplication base. The company also owns a mannersstyle TV channel whiz and a radio channel receiving set Mirchi. One of Indias leading radio channel Radio Mirchi is available in Delhi, Mumbai and other important cities of India. measure throng in Merchandise artificial satellite MTimes Retail with Planet M outlets offer merchandise from unison to designer watches, books and cafes. Times base Events The Times convocation organizes a number of intermediates and exhibitions time-to-time all over the surface area. Times Utsav Consumer fairs, Times heave Job Fairs and Education Events are the fair and exhibitions organized by the Times group. The Times Group sponsors dangle World and Miss Universe events and played host to a galaxy of stars at the Film victuals Awards. The group also organizes The Economic Times Awards for Corporate Excellence or the home run Equity Quiz. Times Group in Social ServicesThe philanthropic arm of the Times group, the Times Foundation, offers Non-Government Organizations , institutions others organizations all over India, a good platform to converge and process the countrys developmental needs. TOI on Internet Times Group offers Internet services oecumenical that covers everything from art to airlines, knowledge events to telecom and co-ordinated marketing,. The site is visited by millions of users from India and other countries of the world. Websites of Times group are http//www. timesofindia. com (The Times of India) http//www. economictimes. com (Economic Times) ttp//www. indiatimes. com (India times) http//www. epaper. timesofindia. com (TOI e Paper) http//www. syndication. indiatimes. com (Times Syndication Service) http//www. fosteringtimes. com (Edu cation Times A omnibus(prenominal) statement hepatic portal vein) http//www. timesascent. in (Times upgrade A HR community portal) http//www. timesjobs. com (Times Jobs. com A job portal) http//www. simplymarry. com (Simply Marry. com A matrimonial portal) http//www. magicbricks. com (Margi Bricks A real nation portal) http//www. radiomirchi. com (Radio Mirchi) Products under Times of India Umbrella TOI sis Publications Economic Times A Financial daily * Nav bharat Times Hindi routine Newspaper * Maharashtra Times Marathi periodic Newspaper * Mumbai Mirror Morning newspaper from Mumbai * Femina Womens mag published in association with BBC * Filmfare English Film Magazine published in association with BBC TOI Supplements The Times of India comes with several city-specific improvers, such as Delhi Times, Bombay Times, Lucknow Times, Bangalore Times etc. These city accouterments carry cheer news, gossips, page3 party news, photographs and other life style link happenings in metros and man-sized cities.Other major concomitants of TOI include Times health Carries health associate news and also provides solution of your grievances by experts. Education Times Education Times is weekly attachment focused towards students and acts as a counselor-at-law and advisor for student community. Times Ascent A weekly supplement Times Ascent seeks to introduce more sagaciousness of Human Resources and corporate life related stories. Also carries the advertisements of various kinds of jobs in India and abroad. zig wheels Zig wheels is a supplement related to auto-mobiles and latest development in the industry.Times airscrew The weekly supplement has real estate and place news. Times Life Times life comes once in a week carrying news some life of personalities and famous people. Times Classifieds Carries advertisements regarding jobs, buy and sell of items etc. Times Matrimonial own marriage advertisement of boys and girls looking for mat ch. rouge A weekly supplement Times en Vogue A weekly supplement Products of Times of India CURRENT SENARIO The Times of India is published by the media group Bennett, Coleman Co. Ltd.This company, on with its other group companies, known as The Times Group, also publishes The Economic Times, Mumbai Mirror, Pune Mirror, the Navbharat Times (a Hindi-language daily broadsheet), the Maharashtra Times (a Marathi-language daily broadsheet). The Times is self-declared as a liberal newspaper, and is sometimes described as irreverent. The present focus of The Times Group has been instrumental in changing the outlook of Indian news media. In India, as is elsewhere in the world, the editor in oldtimer of a newspaper has traditionally been considered as the most notable position in a newspaper set up.The Times of India, however, changed this in the early 1990s, in retentivity with the management policy of treating the newspaper as just another brand in the market. The principal(prenom inal) newspaper and its many sub-editions are now run by editors who are appointed within the ranks and the company gives equalize chance to everyone to occupy the editors seat. The Times Group also places equal focus and importance to every department and function which has do it a professional entity and ensured its place as the most profitable newspaper in the country. In late 2006, Times Group acquired Vijayanand Printers express (VPL).VPL used to publish some(prenominal) Kannada newspapers Vijay Karnataka and Usha Kiran and an English daily Vijay Times. Vijay Karnataka was the leader in the Kannada newspaper segment thusly. In January 2007, the Kannada edition was launched in Bangalore and in April 2008 the Chennai edition was launched. Their main rivals in India are The Hindu and Hindustan Times, which stand firm due south and third position by circulation. There was a serious fall out against the papers irresponsible coverage following the finding of fact of Ayodhy a disputed land case. This also raise serious criticism about the papers sorry news standards in Twitter.The Times Group Corporate directors Indu Jain Samir Jain Vineet Jain Sahu Jain Sahu Ramesh Chandra Jain Sahu Shanti Prasad Jain stigma Newspapers, magazines and websites The Times of India The Economic Times Maharashtra Times Navbharat Times Mumbai Mirror Pune Mirror Kolkata Mirror Bangalore Mirror The Times of India Kannada Times nonpublic Treaties ET Chandigarh Zig Wheels Times Global air Times Now ET Now sailplane Lead India Times Internet Indiatimes portal TimesofMoney Times Infotainment &Entertainment earnings India Radio Mirchi Absolute Radio 360 Degrees Times Outoors Mirchi Movies Limited Times Business Solutions TBSL Times Jobs SimplyMarry MagicBricks Yo amount Ads2Book PeerPower World Wide Media Filmfare Filmfare Awards Femina Femina Miss India sink Gear India Hello BBC Good Homes Femina Hindi Grazia What to Wear TIML Radio TIML Radio Limited HI STORY OF desoxyribonucleic acid Daily News and Analysis(DNA) is an Indianbroadsheetpublished in the English language fromMumbai,Ahmedabad,Pune,Jaipur,BangaloreandIndoreinIndia.The broadsheet was launched in July 2005 and targeted a schoolgirlish readership. DNA is owned and managed by nimble Media Corporation, ajoint venturebetweenD B Corp Ltd. (Dainik Bhaskar) andEssel Group. A high-profileadvertising campaignwith thetagline, Speak up, its in your DNA, preceded the birth ofDaily News and Analysisin 2005. The situational background into which the outlet was introduced was described by the Indian media as tumultuous, with price cuts and competitive activity occurring.In an announcement on the front page of DNA on February 1, 2010, Aditya Sinha,editor-in- head word, announced that DNA would drop its edit page abenchmarkoccasion in the newspapers history. DNAs end was considered to be a bold action and attracted much criticism in the journalism field. DNA subsequently began provid ing, where appropriate, expert sagacity and footnotesin different pages of the newspaper. In October 2011, as per the MRUCs (Media Research Users Council)Indian Readership Survey (IRS) Round II determined DNAs total readership to be 12. 2 lakh in Mumbai and an average phone number readership (AIR), across its six editions, of 8. 24 lakh. IRS also ranked DNA as no. 6th among the flower Ten English Dailies in India. DNA is the split second most read English broadsheet in the city of Mumbai. The countrys youthfulnessest English newspaper continues to set a scorching pace, registering 86% proceeds in AIR over the vanadium years since the IRS survey in the second half of 2006, nearly doubling the issue readership from 4. 44 lakh. DNA also has the highest dowry of readers (36. %) in the 30-49 age group in Mumbai among the English dailies, and the second highest percentage of readers who are graduates (52. 2%) or fall in the socio-economic classes A and B (73. 5%). On February 11, 2007, DNA announced that its paid circulation had reached 400,000 in Mumbai. It had previously reached 300,000 in October 2006. In may 2006, DNA authorized Ernst & Young to avow its circulation figures. E & Y submitted its report in July, putting its paid circulation at 270,000. DNA is currently published from Mumbai, Bangalore, Pune, Ahmedabad,Jaipur and Indore.DNA has stopped publishing from Surat. The supplement typically contains information about happenings around a certain city, contests, games and puzzles, comics, jokes, recipes, as well as coverage of worldwide issues such as global heating plant and ill-treatment of animals, childrens problems like bullying and expectant homework, various facts and news, and childrens contributions such as poems, essays, articles on their life, letters to the editor, and drawings. SUPPLEMENTS OF DNA AFTER HRS DNA AFTER HRS is an recreation newspaper which covers news about bollywood, page 3 parties and buzz in town. DNA PROPERTYDNA PROPERTY is a weekly supplement it gives details about real estate properties around the country. DNA SPORTS DNA SPORTS is a daily supplement which covers all sports news national as well as international. HISTORY OF HINDUSTAN TIMES Hindustan Times(HT) is an Indian English-language daily newspaper founded in 1924 with grow in theIndian independence consummation of the period (Hindustan being a historical name forIndia). It is the flagship publication ofHT Media Ltd. Hindustan Times is one of the largestnewspapers in India, by circulation. According to the Audit Bureau of Circulations, it has a circulation of 1. million copies as of 2010. The Indian Readership Survey (IRS) 2011 revealed that HThas a readership of (37. 37 lakhs), placing it as the second most widely read English newspaper in India afterThe Times of India. It has a wide reach in northernIndia, with simultaneous editions from New Delhi,Mumbai,Kolkata,Lucknow,Patna,Ranchi,Bhopal andChandigarh. The print location ofJaip urwas discontinued from June 2006. HTlaunched a young daily,HT Next, in 2004. The Mumbai edition was launched on 14 July 2005 and the Kolkata edition was launched on early 2000.Other infant publications ofHindustan TimesareMint(English seam daily),Hindustan(Hindi Daily),Nandan(monthly childrens magazine) andKadambani(monthly literary magazine). The media group owns a radio channel,Fever, and organizes an annual Luxury Conference which has have speakers like designerDiane von Furstenberg, shoemakerChristian Louboutin,GucciCEO Robert Polet andCartierMD Patrick Normand. Hindustan Timesis owned by the KK Birla branch of the Birla family. Hindustan Timeswas founded in 1924 byMaster fragmentize Singh Lyallpuri, founder-father of theAkali effectand theShiromani Akali DalinPunjab.S Mangal Singh Gill (Tesildar) and S. Chanchal Singh (Jandiala, Jalandhar) were make in charge of the newspaper. Pandit Madan Mohan Malaviya andMaster Tara Singhwere among the members of the Managing Committee. The Managing death chair and Chief Patron was Master Sunder Singh Lyallpuri. K. M. Panikkar was its first editor withDevdas Gandhi(son ofMahatma Gandhi) on the editors panel. The coal scuttle ceremony was performed by Mahatma Gandhi on 26 September 1924. The first issue was published from Naya Bazar,Delhi(now Swami Sharda Nand Marg). It contained writings and articles from C.F. Andrews, St. Nihal Singh, Maulana Mohammad Ali,C. R. Reddy(Dr. Cattamanchi Ramalinga Reddy), T. L. Vaswani, Ruchi Ram Sahni, Bernard Haton, Harinder Nath Chattopadhyaya, Dr Saifuddin Kichlu and Rubi Waston etc. Sadar Panikkar launched the Hindustan Times as a serious patriot newspaper. As an Oxonian, historian, and litterateur, Panikkar must have hoped to make his paper eventually more than an Akali sheet. He became the editor and gold flowed freely from militant Akali patrons. He exerted himself strenuously, but the paper do very little headway.In two years Panikkar could not take the print order any h igher than 3,000. By then the Akali movement appeared to lose steam and funds dried up. The paper was saved from an amiss(p) demise when Pandit Madan Mohan Malaviya stepped in to realise his lot of a newspaper in Delhi. TJS George, Lessons in Journalism, 2007, Viva Books, New Delhi. Malaviya raised Rs. 50,000 rupees to acquire the Hindustan Times along with the help of nationalist leaders Lajpat Rai and M. R. Jayakar and industrialist G. D. Birla, who paid most of the cash. Birla took full control of the paper in 1933.The paper continues to be owned by the Birla family. It has its roots in theIndian independence movementof the first half of the twentieth coke and even faced the noted Hindustan Times Contempt Case (AugustNovember, 1941) atAllahabad in high spirits Court. It was edited at times by many important people in India, includingDevdas GandhiandKhushwant Singh. Sanjoy Narayan, has been appointed the editor in chief of the paper and was due to take over in August 2008. R ecently the editorial page has seen a major makeover and has been named comment to bring in more tractableness and some-what less seriousness to the page.HT MUMBAI EDITION HT Mumbaihas an eight-page daily lifestyle supplement (in tabloid format) calledHT Cafe. It has its education supplement called HT Education on Wednesdays. The paper also comes with a magazine on sunlights called eat. The Mumbai edition is managed by Mohit Ahuja, an alumnus of NMIMS, Bombay. The resident editor in Mumbai isSoumya Bhattacharya. OWNERSHIP The Delhi-based English dailyHindustan Timesis part of the KK Birla group and managed byShobhana Bhartia, daughter of the industrialistKK Birlaand granddaughter ofGD Birla.It is owned byHT Media Ltd. The KK Birla group owns a 69 per cent stake in HT Media, currently valued at Rs 834 crore. When Shobhana Bhartia joinedHindustan Timesin 1986, she was the first woman chief executive of a national newspaper. Shobhana has been nominal as a Rajya Sabha MP from sexual relation Party. Along withHindustan Times,HT MediaownsDesi martini,Fever 104 FM, andMint (newspaper). HT SUPPLEMENTS HT eat An exclusive lifestyle magazine, every Sunday. The readers of HT call forth up to Brunch every Sunday morning, which is one of best-loved offerings from its stable.In a magazine format and clearly about the good life, it covers stories around food, fashion, shopping, travel, health & wellness, books & movie reviews, famous person talk, lifestyle etc. One of the biggest draws of Brunch is the bouquet of columns by prominent journalists likeVir Sanghvi(food & travel), Sanjoy Narayan (music) andRajiv Makhni(technology). This universally appealing brand has the core target group vested in upwardly mobile young families, looking for enhancing their lifestyle quotient. HT CAFE The entertainment & lifestyle supplement, every day.The Hindustan Times reader wakes up to a bundle of fun, frolic, entertainment and masala everyday called HT city (in Delhi) and HT Cafe (in Mumbai). One of the strongest drivers of readership, the daily entertainment supplement enjoys almost universal boldness and readership. The buzzy daily supplement has redefined lifestyle and entertainment space in newspapers, packing a punch with daily dose of Bollywood, Hollywood, Fashion, Relationship, metropolis and Campus. The supplement offers an array of daily sections cater to different tastes health & wellness, gadgets, travel, motoring and food.One of the biggest draws of the supplement is the Weekend Planner on Fridays that the young people of Delhi & Mumbai refer to as a guide to living it up in the city. HT EDUCATION Education Supplement, every Wednesday (earlier known as HT Horizons). HT Education offers the much undeniable guidance and mentorship to the students, which really helps them in choosing the best in education leading to a great career. HT Education is a supplement dedicated to serving the needs of not only student community from tenth to post gradua tes, but also the parents who are concerned about their childs future.The supplement is a source of comprehensive info around career options, entrance money and scholarship information, college profiles, guidance and expert counseling. Its a one-stop guide to the students to prepare for their most exciting phase in life. HT ESTATES existing Estate supplement, every Saturday. HT Estates as a supplement partners and corroborates the readers with information that helps them buy or sell their properties. This supplement comes with the newspaper every Saturday. The supplement offers countless options on property buying and selling.Along with that the supplement also enlightens both the buyers and sellers on legal aspects of realty transactions. specifically for buyers the supplement offers array of information on realty trends, loan rates, etc. INTRODUCTION TO THE PROJECT Title of the Project PROFILE STUDY ON DNA/HTS EXCLUSIVE READERS. Objectives of the Study To understand the psyche & the profile of DNA and HTs exclusive subscribers Process * To prepare a list of DNA and HTs exclusive subscribers (zone wise) * breeding a survey of 200 readers to understand profile / reading habits / demography / preference. To understand the 5 ps of DNA/HT subscription schemes. * Compilation and evaluation of the subscribers insights and psyche Research Methodology * entropy exhibition method Survey * data Collection Primary data collection * Data collection tool Questionnaire * manoeuvre group Exclusive DNA/HT proofreaders * Sample size 200 Areas covered Mumbai- Urban, suburban, Navi- Mumbai & Thane District. QUESTIONAIREName-_______________________________ Age_______ Occupation -__________________________ refer no________________ Area___________ Family size____ Email ID_______________________ Income Group 1lakh 1-2 lakh 2-3 lakh 1year 1-2years 2-3years